Target Market: The Youth Culture of Today
Before I could go anywhere with this project I had to chose a market which I would target so I could then create products for and promote to. After not so much thought, I guessed I would work on what I knew best and design garments and promote towards "YOUTH CULTURE."
This is my favourite market to work with at the moment as it's full of open minded, fun, youthful living. The youth culture today like to absorb all joys in life, music, art, fashion, social media, gaming, food, travel, clubbing, concerts, festival-ism and love to be involved with whatever is THE BUZZ OF NOW.
These days, this market hasn't got an age limit, as the young are growing faster intellectually and the older are curious about THE WORLD WE LIVE IN TODAY. This market is going to be exciting to work for and to be apart of this GROWING CULT will be amazing.
In-Store Visuals:
Here are pages from my sketch book looking into the current trend of typography interlinked with music. This is an idea I pitched to the store, to see the Vinyl Section of Windsor's and Refreshed covered in typography of everybody's favourite lyric's by music artist's of their time. Cool and edgy and you will entering a world surrounded by everything to do with music.
IF YOU LIKE THE SOUND OF MY IDEA, PLEASE LEAVE A COMMENT HERE, TO SEE IF WE CAN MAKE IT HAPPEN!
Plans on On-line Promotion:
Please leave your comments with your opinion about how the store should promote themselves or what you think about current plans for the store....
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