THE FAIRY TALE FASHION PHOTOSHOOT

Angela:
Here are the Inspiration/Story Boards my team and I will use for the day of the shoot. All pictures were sourced by me. Story of 'The Trapped Queen' is coming soon.....

Scene 1: The Beautiful Queen

inspiration taken from varies art photographers

Scene 2: The Evil King, Beautiful Queen and Royal Minion

inspiration taken from varies art photographers and image websites

Scene 3: The Queen tries to Escape

inspiration taken from varies art photographers and image websites

Scene 4: to find True Love and Romance

inspiration taken from varies art photographers and image websites

 Scene 5: but she was caught betraying the King. So with Wickedness and Poisoning

inspiration taken from varies image websites

Scene 6: She dies a True Beauty.

inspiration taken from varies art photographers and image websites

"I WANT TO CREATE A FAIRY TALE"

Angela:
Working along side Aaron my fashion photographer, showed me I had a lot to learn about fashion photography and photography in general. He introduced me to many photographers work (not just in fashion) and showed me the variation they come in, some of which I never heard of before and opened my eyes into new ways of thinking. There were many big inspirations; Kirsty Mitchell, Ruven Afanador and Annie Leibovitz to name a few. So after much time, thought and a lot of research I finally decided how I wanted the conceptual photo-shoot to be. 

I wanted to create a fairy tale or a short story much like any fantasy book you read when you were a child. It had to be a love story with romance and it had to also include somebody not belonging in the place it was set, it had to have scandal in it and it had to be dramatic but very beautiful! 

To see the work of the photographers that inspired me, click on any of the links below:
http://www.kirstymitchellphotography.com/
https://www.facebook.com/ruvenafanadorstudio
http://trendland.com/alice-in-wonderland-by-annie-leibovitz/

THINKING ABOUT STREET SHOTS AND CONCEPTUAL FASHION PHOTOGRAPHY

Angela:
This is the research I've taken into fashion photography. I've looked into two totally different directions of fashion photography, one being for on-line promotion and the other off-line. Both of them interested me so much I couldn't hold one back. So my photographer Aaron and I are going to produce both.

Street Shots taken in New York City are going to be a big inspiration after looking into Photographer Artist's Stada Colon and Tyreik Prentice found on 'WGSN'. They are gaining huge recognition and respect for their current work and are showing a unique take on what street shots can be.

photographers: Stada Colon and Tyreik Prentice

self portraits: me

Conceptual Fashion Photography in general in a big inspiration. It lets you make up a world around fashion that isn't real. A lot of thought goes into conceptual photography, much like writing a non-fictional book, everything you create is made up so you have to think out side the box of reality and step into a fantasy world.

on the left an editorial by: Another Magazine. on the right is work by photographer: Cari Ann Wayman

photographers: David Talley and Alex Stoddard

photographer: Kirsty Mitchell

photographer: Kirsty Mitchell

FINDING A FASHION PHOTOGRAPHER

Angela:
After choosing what direction I wanted to go into and knowing how I wanted to promote my brand and the fashion I sell within the store, the next step could only be to source a fashion photographer. He/she would have to have a passionate, motivated and excited drive about their work. They would have to be a bit crazy, open minded to new ideas, have a few of their own ideas as well as be open to mine. This is when I found Aaron. (Or more like I saved his contact details earlier in the year because I saw his work and loved every photo and concept he created).

Luckily he agreed to work with me!

So the collaboration began....

To see some of Aaron Semhar's photography work click on the link below for his Flicker page
http://www.flickr.com/photos/aarons93/

Or this link below for his Facebook page
https://www.facebook.com/AaronSehmarPhotography

TARGET MARKET, IN-STORE VISUALS AND ON-LINE PROMOTION

Angela:
Target Market: The Youth Culture of Today
Before I could go anywhere with this project I had to chose a market which I would target so I could then create products for and promote to. After not so much thought, I guessed I would work on what I knew best and design garments and promote towards "YOUTH CULTURE."

This is my favourite market to work with at the moment as it's full of open minded, fun, youthful living. The youth culture today like to absorb all joys in life, music, art, fashion, social media, gaming, food, travel, clubbing, concerts, festival-ism and love to be involved with whatever is THE BUZZ OF NOW.

These days, this market hasn't got an age limit, as the young are growing faster intellectually and the older are curious about THE WORLD WE LIVE IN TODAY. This market is going to be exciting to work for and to be apart of this GROWING CULT will be amazing.

In-Store Visuals:
Here are pages from my sketch book looking into the current trend of typography interlinked with music. This is an idea I pitched to the store, to see the Vinyl Section of Windsor's and Refreshed covered in typography of everybody's favourite lyric's by music artist's of their time. Cool and edgy and you will entering a world surrounded by everything to do with music.

IF YOU LIKE THE SOUND OF MY IDEA, PLEASE LEAVE A COMMENT HERE, TO SEE IF WE CAN MAKE IT HAPPEN!

Plans on On-line Promotion:

Please leave your comments with your opinion about how the store should promote themselves or what you think about current plans for the store....

'REFRESHED' CLOTHING: THE FASHION BRAND

Angela:

I am a Coventry University Fashion student, who has been given the chance to take on a live project collaborating with the Windsor's and Refreshed store in Coventry. 

Part of the Project Brief given to Coventry University Fashion Students:
(What I will be involved in throughout the project time-scale, Angela).

1. I am to design and make a limited range of clothing to be sold within Windsor's and Refreshed using up-cycled and ethical materials which is provided by a Charity, the Coventry Cyrenians.  This range is going to then be sold within the retail space of Windsor's and Refreshed under Refreshed Fashion, as a "Designer at..." label. I will be responsible for designing POS and promotional material that will accompany the brand within the store and ensure the range is professionally marketed.

2. I am to create an appropriate concept for the website of the Windsor’s and Refreshed store. This could include photo-shoots of garments available within the store, or of a "Designer at… range" being developed by another student. A video production may also be considered for this option.

There were more options as to what direction I could focus on but these were the two I picked and although I haven't looked into building a website for the store (suggested in option 2), I felt that closely documenting what I am doing for this project and blogging about other peoples take on the project would be easier and more fun. 

For the link to the stores Facebook page click here:
https://www.facebook.com/WindsorsRefreshed?fref=ts

PICTURES INSIDE THE WINDSORS' AND REFRESHED STORE

Photographer: Aaron Semhar

Windsor's and Refreshed Facebook page Edit

For the link to their Facebook page click here:
https://www.facebook.com/WindsorsRefreshed?fref=ts

WINDSORS' AND REFRESHED: THE CONCEPT STORE

Windors' and Refreshed is a store on the edge of Coventry City Centre. It is a concept store selling goods like vinyls, cd's, vintage clothing, vintage accessories, their own 'Refreshed' clothing range, 'Refreshed' accessories and they also contain a quaint little Café on one side of the building.

It opened on Friday 16th November 2012 to help gain funds for the Charity, Coventry Cyrenians. At this moment of time the store is working closely with Coventry University Fashion Students, who are coming up with ideas and plans to for promotion. Students are also planning events like catwalk shows and other surprises.

Students that are more interested in the design aspect of fashion are at this moment designing and making more merchandise for the stores' 'Refreshed Fashion' range. This merchandise will go under students brand names after 'Designer at...' and be sold within the store.

These are exciting times for the store and a creative breath of fresh air, with fearless motivated students taking a hold of things and some hoping and  planning to work for the store permanently.

For the link to their Facebook page click here:
https://www.facebook.com/WindsorsRefreshed?fref=ts

THE COVENTRY CYRENIANS CHARITY PROJECT

The Coventry Cyrenians are a homelessness based charity in the Midlands. Its' aim is to help   homeless get back on there feet and direct them to a positive future. They feel everybody deserves "a safe place to call home" and they want to "empower the homeless to live as independently as possible." 

Within the city of Coventry, there are almost 200 people in prior need to find a home and temporary place to stay and another 32 actually in temporary accommodation. Coventry is the 11th largest city in the UK, but is home to the 2nd largest number of homelessness in the UK next to Birmingham being number 1.

To find out more about the Coventry Cyrenians go to their Facebook page. 
https://www.facebook.com/pages/Coventry-Cyrenians/381216381927588?fref=ts
Please show appreciation for the work they are doing by liking their page.